Telkom University Master of Management holds a studium generale every semester. Which is held for those who contract Marketing Management courses, namely the regular-24 class, executive-41 class, and professional-15 class. Presenting expert speakers in their fields so that students can add insight. The studium generale has the theme “Market Behavior Research” was held on Saturday, March 20, 2021 through the Zoom Meeting. Fandy Tjiptono, Ph.D is a Senior Lecturer from the School of Marketing & International Business, Victoria University of Wellington as a speaker and moderated by Dr. Maya Ariyanti, a lecturer at MM Tel-U. It is hoped that students can take lessons from this studium generale.