NIDN : 0416047302
Nama : Maya Arianti
Pend. Terakhir : S3 Manajemen Pemasaran
JFA : Lektor Kepala
Kode Dosen : MYY
Title : Dr., SE, M.M.
Prodi : S2 Manajemen
Fakultas : Ekonomi dan Bisnis

Dr. Maya Ariyanti, S.E., M.M.

MAYA Ariyanti is a lecturer at the Faculty of Economics and Business, Tel-U. Born in Bandung, April 16th, 1973, Maya graduated from the Management Undergraduate program of Parahyangan University, Bandung (1991-1996), the Management Graduate of Padjadjaran University (1997-1999), and Postgraduate Business Management of Padjadjaran University (2004-2009). Her attention was focused on Marketing, Management Information Systems, Telecommunication Business, Business Management, and Business Strategy. Prior to joining the Tel-U since 2008, Maya had been a lecturer at Widyatama University, Bandung, during 1999-2008. In Tel-U, she became a Member of the formation of the International Program of IM Telkom, the Head of Management Graduate Program of IM Telkom, Vice Dean of the Faculty of Economics and Business, and since 2014 she was appointed as Chairman of Expertise Group of Marketing and Consumer Studies. Her scientific publications widely spread in scientific journals as well as dozens of books and teaching modules, which is written either alone or with colleagues. The book of her own, among others, are Pengantar Manajemen Pemasaran untuk Akuntansi Diploma III (2004) dan Sistem Informasi Manajemen pada Perusahaan Digital (2006).

  • Research
No. Year Title Source
1 2017 Monitoring Social Media with social network analysis method and Text Network Analysis as Business Tel U
2 2015-2016 A Proposed Model for Measuring Instant Messenger Application Adoption

Among Indonesians and Malaysians

Dikti
3 2014 Analisis Adopsi HDS dengan Menggunakan Model Extended Unified Theory of Acceptance And Use of Technology IMT
4 2013 Factors analysis of eServqual in Internet Banking, Proceeding pada International Conference on Education, Psychology, and Society, 2013 IMT

 

  • Community Service
No. Year Title Source
1 2019 Customer Service untuk UMKM Tel U
2 2018 Fasilitator edukasi perdagangan melalui sistem elektronik Kementrian Perdagangan
3 2018 Pelatihan Pemasaran Digital Tel U
4 2017 Strategy Desa Neglasari sebagai Desa Wisata Tel U
5 2016 Pelatihan Pemasaran di Binong Jati Tel U
6 2015 Pelatihan Leadership Program Metra Group TCU
7 2014 Pemetaan Potensi Sukabumi Tel U

 

  • Publication
No. Title Journal Vol/ No/Year
1 Analysis of video market place (VMP) marketing strategy to achieve a customer-based target of XYZ Asian Journal of Social Sciences & Humanities (AJSSH) Vol 7 (3) Agustus

2018

2 User Experience and User Interface Evaluation for Chat bot Kiwari to Improve User Traffic in BUMN Environment in Indonesia The 3rd International Conference on Management in Emerging Markets 2018
3 Role of Transactional Quality and Relational Quality to Customer E-Loyalty in Marketplace C2C in Indonesia International Journal of Business and Economic Affairs (IJBEA) 2(2), 116-126 (2017)
4 Exploring key factors on technology acceptance of mobile payment users in Indonesia using modified unified theory of acceptance and use of technology (UTAUT) model use case: abc easy tap International Journal of Management and Applied Science, Volume-3, Issue-1, Special Issue-2, Jan.- 2017
3 Factors Influencing Customer Online Purchase Intention at Tokopedia.com International Journal of Science and Research (IJSR) Volume 6 Issue 7,

July 2017,

5 The Influence of GRONROOS’S Service Quality Model on Triple Play’s Customer Satisfaction 4th International Seminar and Conference on Learning Organization (ISCLO 2016) 2016
6 Business Model for Wi-Fi Infrastructure Provider 3rd International Seminar and Conference on Learning Organization (ISCLO 2015) © 2015. The authors

– Published by Atlantis Press 0261

 

  • Presenter
No Event Name
Title Date
1 Sertifikasi Pemasaran Tutor Sertifikasi Pemasaran TUK FEB TEL U, 2019
2 Digital Entrepreneur Digital Entrepreneur STIE Ekuitas, Okt 2018
3 Digital Business Workshop Digital Business Introduction, Transformation, Entreprise, Strategy and Tools MM Tel U, 3-4 Agustus 2017
4 Digital Marketing Digital Marketing Graha, 17 Juni 2017
5 Mini MBA Mini MBA 20-24 Feb 2017, TCU
6 Entrepreneur Day 2015 Strategy merebut pasar potensial 22 Agustus 2015 Gd. PT Pos

 

  • Book
No Title Year Page Publisher
1 Marketing Plan 2014 100 Alfabeta

 

  • Copyright
No. Judul/Tema HKI Tahun Jenis Nomor P/ID
1
2
3
Dst.

 

  • Case
No Title Year Page Subject
1 TCASH 2017-2018 ± 20 Case Bersifat Ekslusif untuk Telkom
2 SmartCity 2017-2018 ± 20
3 PINS – IOT 2017-2018 ± 20
4 Transformasi Tsel 2017 ± 20
5. DataCentre Sigma 2016 ± 20

 

  • Certification
No Title The Period of Validity
Qualification Field
Institution
1 Tenaga Pemasar

Operasional Area Kerja Layanan

2016-

2019

Pemasaran BNSP

 

  • Training
No Title Date City Institution
1 TOT Sertifikasi Blockchain 5-6 Maret 2019 Bandung DBE RC Tel U
2 Tips & Trik mendapatkan Hibah Dikti 16 Mei 2019 Bandung FEB Tel U
3 Workshop on Reputable Journal Publication and article writing strategies in

international Journal

18 Jan 2018 Malang UMM
4 Big Data & Analytics Bootcamp 6 Sept 2018 Bandung SCBD Lab Tel U
5 Awareness & Risk Management Training of

ISO 9001:2015

9-10 Mei 2017 Bandung Bureau Veritas
6 Training business case

writing for Telkomsel manager

7 Mei 2017 Bandung YPT
7 Pelatihan pembuatan Media Video Pembelajaran 14-26 Maret 2017 Bandung FKB TEL U
8 An Introduction Writing in

English

Juni 2016 Bandung Strategic Review
9 Lokakarya APMMI 26-27 Mei 2016 Makasar APMMI
10 Workshop Conjoint Analysis 4 Maret 2016 Bandung FEB TEL U
11 Workshop Training For Trainer 7 Maret 2016 Bandung FEB TEL U
12 Workshop Multivariate Data Analysis 8 Jan 2016 Bandung FEB TEL U

 

  • Public Policy
No. Title Year City Result
1 Kajian Dampak Negatif Broadband 2019 Indonesia Masih dikerjakan

 

  • Achievement
No. Title Institution Year
1 Best Paper ICBIEM 2018 Universitas Malaysia Pahang 2018
2 Dosen Berprestasi tingkat Prodi Universitas Telkom 2014

 

  • Membership
No Institution City The Period of Validity
1 Internet

Marketing Association (IMA)

https://imanetwork.org/about/ 2020
2 Ikatan Sarjana Ekonomi Indonesia

(ISEI)

Bandung – Jawa Barat 2022
3 Masyarakat Ekonomi Syariah Bandung- Jawa Barat 2019