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Maya

NIDN : 0416047302
Nama : Maya Arianti
Pend. Terakhir : S3 Manajemen Pemasaran
JFA : Lektor Kepala
Kode Dosen : MYY
Title : Dr., SE, M.M.
Prodi : S2 Manajemen
Fakultas : Ekonomi dan Bisnis

Dr. Maya Ariyanti, S.E., M.M.

MAYA Ariyanti is a lecturer at the Faculty of Economics and Business, Tel-U. Born in Bandung, April 16th, 1973, Maya graduated from Management Undergraduate program of Parahyangan University, Bandung (1991-1996), the Management Graduate of Padjadjaran University (1997-1999), and Postgraduate Business Management of Padjadjaran University (2004-2009). Her attention was focused on Marketing, Management Information Systems, Telecommunication Business, Business Management, and Business Strategy. Prior to joining the Tel-U since 2008, Maya had been a lecturer at Widyatama University, Bandung, during 1999-2008. In Tel-U, she became a Member of the formation of the International Program of IM Telkom, the Head of Management Graduate Program of IM Telkom, Vice Dean of the Faculty of Economics and Business, and since 2014 she was appointed as Chairman of Expertise Group of Marketing and Consumer Studies. Her scientific publications widely spread in scientific journals as well as dozens of books and teaching module, which is written either alone or with colleagues. The book of her own, among others, are Pengantar Manajemen Pemasaran untuk Akuntansi Diploma III (2004) dan Sistem Informasi Manajemen pada Perusahaan Digital (2006).

Achievement

  • Best Lecturer – School of Economic & Business Telkom University (2014)

Intellectual Property

  • Copyright: Book “Marketing Plan” (2015)

Research Activity

  • Monitoring Social Media with Social Network Analysis Method and Text Network Analysis as Business Intelligence (Case Study: Lazada and Tokopedia) (2017)
  • Partisipasi Konsumen Dalam Online Co-Creation Experience: Menggunakan Model E-Service Quality Objek Penelitian Konsumen Top 5 Mobile Marketplace di Pulau Jawa Tahun 2017 (Consumer Participation In Online Co-Creation Experience: Using E-Service Model Quality Consumer Research Object Top 5 Mobile Marketplace In Java Island 2017) (2017)

 

  • Measuring Instant Messenger Application Adoption by using Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) (A Comparative Study between Indonesia and Malaysia Customers (2015 – 2016)
  • Using Social Network Data Analytics for Market Segmentation (2016)

Publication

  • Extended Measurement Tool for Predicting Instant Messenger Application Adoption (An Indonesians Perspective) – International Seminar & Conference on Leraning Organization (2016)
  • Factors Modified Unified Theory of Acceptance and Use of Technology 2 Adoption of Cloud Computing In Micro Small and Medium Enterprises In Indonesia – Conference: Bandung 3rd International Conference on Business, Economics, Social Science & Humanities- BESSH-2016 (2016)
  • The Impact of Brand Equity on Brand Preference and Purchase Intention of Indihome Product – Proceeding Smart Collaboration for Business in Technology and Information Industry (SCBTII) (2016)

 

  • The Impact of Website Quality on Information Quality, Value and Loyalty Intentions on E-Commerce Website – Proceeding Smart Collaboration for Business in Technology and Information Industry (SCBTII) (2016)
  • The Influence of Customer Relationship Management, Customer Satisfaction and Customer Loyalty Towards Cross-Buying Astinet’s Customer – Proceeding Smart Collaboration for Business in Technology and Information Industry (SCBTII) (2016)
  • Analysis of IPTV Adoption in Indonesia Using Modified Unified Theory of Acceptance and Use of Technology 2 Model – The IRES- 18th International Conference on Science, Technology and Management (ICSTM) (2015)

 

  • Analysis on Voucher Wifi Via SMS Adoption By Mobile Phone Subscriber in Indonesia Utilizing Modified Model of Utaut2 – International Conference on Science, Technology and Management (ICSTM) (2015)
  • Early Adoption Characteristic of Consumer Behavior Intention to Use Home Digital Services in Indonesia – Proceeding 3rd International Seminar & Conference on Learning Organization (ISCLO), Atlantis Press (2015)
  • Strategi Merebut Pasar Potensial (Strategy Seize Potential Market)-Entrepreneur Day 2015 (2015)

 

  • Factors analysis of eServqual in Internet Banking) – Proceeding pada International Conference on Education, Psychology and Society (2013)
  • Analisis Faktor yang mempengaruhi Penerimaan Pelanggan Telkomsel Terhadap Teknologi Mobile Marketing Menggunakan Pendekatan Technology Acceptance Model (TAM) (Studi Kasus pada Mahasiswa Perguruan Tinggi di Kota Bandung Tahun 2011) (Analysis of Factors Affecting Telkomsel Customer Acceptance of Mobile Technology Marketing Approach Using Technology Acceptance Model (TAM) (Case Study on College Students in Bandung in 2011) – APMMI II Seminar (2012)
  • Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan dan dampaknya terhadap Loyalitas Pelanggan (Kasus Pelanggan Internet di Kota Cimahi tahun 2011) (Effect of Service Quality on Customer Satisfaction and its Impact on Customer Loyalty (Customer Case Internet in Cimahi in 2011)) – Proceeding West Java Development Seminar (2012)

 

  • Perceptual Mapping Atribut Produk dan Harga pada Layanan Data Unlimited Telkomsel Flash, Indosat Internet, Axis Pro, dan Tri (3) di Kota Bandung (Perceptual Mapping Product Attributes and Price on Unlimited Data Services Flash Telkomsel, Indosat Internet, Axis Pro, and Tri (3) in Bandung) – APMMI II Seminar (2012)
  • Peta Perkembangan Tekanan Penduduk Terhadap Areal Sawah di Jawa Barat pada Periode 1980 – 2010 Sebagai Masukan untuk Kebijakan Pengembangan Wilayah (Map developments Population Pressure on Paddy Fields in West Java in the Period 1980-2010 as an Input to the Policy of regional Development) – Proceeding West Java Development Seminar (2012)
  • Perception Mapping Magister Management in Bandung – Proceeding on International Research Symposium in Service Marketing (2011)

 

  • The Factor Analysis of Marketing Mix Blackberry Internet Service (BIS) – Proceeding International
    Seminar on Business and Management (2011)
  • Business Model for WiFi Infrastructure Provider – Proceeding 3rd International Seminar & Conference on Learning Organization (ISCLO), Atlantis press
  • Exploring Key Factors on Technology Acceptance of Mobile Payment users in Indonesia using Modified Unified Theory of Acceptance and Use of Technology (UTAUT) Model Use Case : ABC Easy Tap – International Institute of Engineers and Researchers

 

  • Pengaruh Bauran Pemasaran (Marketing Mix) terhadap Brand Positioning Bandoengsche Melk Centrale untuk Produk Susu pasteurisasi serta dampaknya terhadap keputusan pembelian konsumen business to business (Influence of Marketing Mix to the Brand Positioning Bandoengsche Melk Centrale for Pasteurized Milk Products and Their Impact on Consumer Purchasing Decisions Business to Business – Jurnal Manajemen Indonesia
  • Product Differentiation and Marketing Communication’s Impact on Positioning and Customer Equity – Enrichment Management Scientific Journal