bu maya

Dr. Maya Ariyanti, S.E., M.M.

ICT Based Management (IBM) Group

Position: Lecturer

Research Area: 

Office: Marore Building, Floor 1

Email: ariyanti@telkomuniversity.ac.id

Profile

Maya Ariyanti is a lecturer at the Faculty of Economics and Business, Tel-U. Born in Bandung, April 16th, 1973, Maya graduated from the Management Undergraduate program of Parahyangan University, Bandung (1991-1996), the Management Graduate of Padjadjaran University (1997-1999), and Postgraduate Business Management of Padjadjaran University (2004-2009). Her attention was focused on Marketing, Management Information Systems, Telecommunication Business, Business Management, and Business Strategy. Prior to joining the Tel-U since 2008, Maya had been a lecturer at Widyatama University, Bandung, during 1999-2008. In Tel-U, she became a Member of the formation of the International Program of IM Telkom, the Head of Management Graduate Program of IM Telkom, Vice Dean of the Faculty of Economics and Business, and since 2014 she was appointed as Chairman of Expertise Group of Marketing and Consumer Studies. Her scientific publications widely spread in scientific journals as well as dozens of books and teaching modules, which is written either alone or with colleagues. The book of her own, among others, are Pengantar Manajemen Pemasaran untuk Akuntansi Diploma III (2004) dan Sistem Informasi Manajemen pada Perusahaan Digital (2006).

Teaching Subject

  • Digital Customer Behavior
  • Digital Business Behavior
  • Digital Marketing Communication
  • Management Marketing
  • Research Method and Seminar
2009Doctoral in Business Management
Padjadjaran University, Indonesia
1999Master in Management
Padjadjaran University, Indonesia
1996Bachelor in Management
Parahyangan University
YEARTITLEAUTHORPUBLICATION
2022The Effect of E-Service Quality on E-Loyalty With E-Satisfaction as an Intervening for GoFood Application UsersNR Puranda, M Ariyanti, A GhinaItalienisch 12 (1), 218-226
2021Analisis Kualitas Layanan Pada Platform E-commerce Indonesia Menggunakan Topic Modeling Dan Analisis Sentimen (studi Kasus: Tokopedia, Shopee, Bukalapak)D Sasmita, M Ariyanti, MY FebriantaeProceedings of Management 8 (1)
2021Analisis Prediksi Profil Pelanggan Seluler Untuk Pemasaran Aplikasi NetflixS Tanuwijaya, A Alamsyah, M AriyantieProceedings of Engineering 8 (2)
2021Analisis Sinyal Eeg Dengan Studi Kasus Pengaruh Respon Pengambilan Keputusan Pembelian Impulsif Dari Sugesti Olvaktori MarketingFA Larasati, HFTS Putra, M AriyantieProceedings of Engineering 8 (2)
2021Analisis Sinyal Eeg Dengan Studi Kasus Pengaruh Visual Dengan Pengambilan Keputusan Terhadap Impulse BuyingRJ Purwanto, HFT Sania, M AriyantieProceedings of Engineering 8 (2)
2021Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package SalesB Goenandar, M AriyantiJournal of Consumer Sciences 6 (1), 1-19
2021Dampak Brand Image, Celebrity Endorsement dan E-WOM terhadap Keputusan Pembelian MS Glow For Men di IndonesiaRF Akbar, M AriyantiJurnal Manajemen Teknologi 20 (3), 304-324
2021Impact Mobile Service Quality, Switching Cost Financial, Procedural and Relational to Satisfaction and LoyaltyF Ulfi, M AriyantiIn Proceedings of the 1st International Conference on Sustainable Management and Innovation, ICoSMI 2020, 14-16 September 2020, Bogor, West Java, Indonesia.
2021Manajemen Hubungan Pelanggan guna memperoleh Loyalitas Pelanggan: Suatu KonsepM AriyantiJurnal Inovasi Masyarakat 1 (1), 75-87
2021Mobile Customer Behaviour Predictive Analysis for Targeting Netflix Potential CustomerS Tanuwijaya, A Alamsyah, M AriyantiIn 2021 9th International Conference on Information and Communication Technology (ICoICT) (pp. 348-352). IEEE.
2021Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Keputusan Konsumen Dalam Menggunakan Jasa Layanan Saat Pandemi Covid-19 (studi Kasus Layanan Jasa Pengiriman Jne)M Farhan, M AriyantieProceedings of Management 8 (6)
2021Pengaruh Store Atmosphere, Social Media Marketing, Dan Lifestyle Terhadap Purchase Decisions Di Dejima KohiiA Padmadikara, M Ariyanti, T TantraeProceedings of Management 8 (6)
2021Pengukuran Maturity Level Cobit 5 Dan Domain DSS (Deliver, Service, And Support) Pada Regulasi Sandbox OJK Klaster AggregatorC Candiwan, HM Jumhur, S Dharmoputra, M AriyantiJATISI (Jurnal Teknik Informatika dan Sistem Informasi) 8 (2), 561-572
2021Strategi Pemasaran Pada Rumah Susun BP BatamZAP Chandra, M AriyantiJurnal Ecodemica Jurnal Ekonomi Manajemen dan Bisnis 5 (2), 123-130
2021Study of Neuromarketing: Visual Influence with Decision Making on Impulse BuyingR Januar, H Fauzi, M Ariyanti, F HerisKinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control.
2021The Influence of Customer Relationship Management on Customer Satisfaction, and Customer Loyalty at PT. Len Industri (Persero) (Case Study on National E-KTP Retail Equipment Sales)H Sodikin, M AriyantiInternational Journal of Scientific and Research Publications 11 (1), 366-376
2020Analisis Kualitas Layanan Platform Online Groceries Menggunakan Text Network Analysis (studi Kasus: Sayurbox, Tanihub, Tukangsayur. co, Brambang. com)AN Mukhni, M Ariyanti, MY FebriantaeProceedings of Management 7 (3)
2020Effect of celebrity endorsement, EWOM and brand image on purchase decision of Nature Republic products in IndonesiaNC Lubis, M AriyantiManaging Learning Organization in Industry 4.0, 22-26
2020Pengaruh Kualitas Website Tribunnews. com Terhadap Kepuasaan Pengguna Dengan Metode Webqual 4.0R Agusti, M Ariyanti, MY FebriantaeProceedings of Management 7 (3)
2020Perbandingan User Experience Aplikasi Digital Wallet (Pengguna Go-Pay, OVO, DANA, dan LinkAja) pada Mahasiswa BandungFK Dewi, M AriyantiJurnal Manajemen Teknologi 19 (2), 111-129
2020The effect of Online Native Advertising on the attitude of Tokopedia consumers in Bandung cityA Pramodhana, M AriyantiManaging Learning Organization in Industry 4.0, 34-40
2020THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY AND PRICING ON CUSTOMER SATISFACTION AND LOYALTY CASE STUDY ON 4G LTE-ADVANCED SMARTFRENJ Edy Rahmat, M Ariyanti
2020THE IMPACT OF CUSTOMER INTERACTIONS IN SOCIAL MEDIA MARKETING ACTIVITY ON BRAND AWARENESS, ELECTRONIC WORD OF MOUTH (EWOM) & PURCHASE INTENTION FOR INTERNET PLAN BASED ON IMEI …A Pudianingrat, M AriyantiInternational Seminar and Conference on Learning Organisation 8, 142
2020The influence of e-service quality on the data package buying experience in TelkomselC Soares, M AriyantiManaging Learning Organization in Industry 4.0, 41-46
2020The influence of service quality on repurchase intention in the Plaza Telkomcel in Timor LesteP Kusdinar, M AriyantiUnderstanding Digital Industry, 27-30
2020Tools for analyzing factors affecting marketplace usage by micro, small, and medium enterprises: Using a modified unified theory of acceptance and a technology 2 model in BandungR Dzulfiqar, M AriyantiManaging Learning Organization in Industry 4.0, 27-33
2019“Wisdom of the Crowd” as Personalized Music Recommendation Model for Langit Musik ServiceWA Yudiana, M Ariyanti, A AlamsyahIn 2019 International Conference on Information Management and Technology (ICIMTech) (Vol. 1, pp. 345-350). IEEE.
2019Analisis Customer Value Index Dalam Memilih Atribut Hotel Di Kota YogyakartaPC Kumalasari, M AriyantieProceedings of Management 6 (3)
2019Analisis Preferensi Konsumen Terhadap Pengguna Social Messenger Di Kota Bandung (studi kasus: instagram, Whatsapp, facebook Messenger, lineR Albar, M AriyantieProceedings of Management 6 (2)
2019Analysis of E-Marketing Mix to Consumer Purchase Decisions TravelokaBPJ Mahendratmo, M AriyantiAsian Journal of Management Sciences & Education January 8, 72-82
2019Analysis of Factor Affecting User Interest Towards Use of Tcash QR CodeI Yulijanto, M AriyantiIn 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) (pp. 476-481). Atlantis Press.
2019IDENTIFICATION OF THE FACTORS AFFECTING THE ADOPTION OF THE USE OF MYGRAPARI SERVICE MACHINES IN JAKARTA WITH THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (utaut 2)R Gusman, M AriyantiAsian journal of management sciences & education 8 (2), 1-12
2019Monitoring Social Media with Social Network Analysis Method and Text Network Analysis as Business IntelligenceM Ariyanti, R RifaldiTEST engineering & management 81 (November - December 2019), 2780-2786
2019Pengaruh Electronic Word Of Mouth (ewom) Terhadap Keputusan Pembelian Di Shopee Oleh Masyarakat BandungAG Arsyalan, M AriyantieProceedings of Management 6 (3)
2019Pengaruh Experiential Marketing Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Armor KopiAW Pratama, M AriyantieProceedings of Management 6 (2)
2019Pengaruh Kemudahan, Kemanfaatan Dan Kepercayaan Terhadap Kepuasan Pengguna Aplikasi Kai AccessAW Pratama, M AriyantieProceedings of Management 6 (3)
2019Pengaruh Kualitas Layanan Bri Mobile Terhadap Kepuasan Nasabah Pt. Bank Rakyat Indonesia (persero)D Alawiyah, M AriyantieProceedings of Management 6 (2)
2019Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Nasabah Bank Negara Indonesia (studi Kasus Mahasiswa/i Bandung Raya)Z Husnita, M AriyantieProceedings of Management 6 (2)
2019Pengaruh Kualitas Layanan Terhadap Loyalitas Pengguna Jasa Sekuriti Di Pt. Semesta Multi Sekurindo (key Guards Security)V Siswandi, M Ariyanti, S DharmoputraeProceedings of Management 6 (2)
2019Pengaruh Promosi Berbasis Media Sosial Terhadap Keputusan Pembelian Konsumen Let's Go Gelato BandungRF Supriatna, M AriyantieProceedings of Management 6 (2)
2019Pengaruh Promosi Menggunakan Media Sosial Instagram Terhadap Keputusan Pembelian Konsumen Tiket. ComNA Harahap, M AriyantieProceedings of Management 6 (2)
2019Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Pada Konsumen WardahSW Rahmadhani, M AriyantieProceedings of Management 6 (2)
2019Pengaruh Store Atmosphere terhadap Minat Beli Konsumen pada Sejiwa CoffeeDP Wulandari, M AriyantiJurnal Mitra Manajemen 3 (1), 57-71
2019PENGARUH THE PUBLIC GOOD DAN KNOWLEDGE SELF-EFFICACY TERHADAP NIAT KONSUMEN MELAKUKAN ELECTRONIC WORD OF MOUTH (E-WOM)(Studi pada Pengguna Kaskus di Indonesia)N Hafizah, M AriyantiJurnal Mitra Manajemen 3 (1), 16-28
2019Perceived Benefits from Loyalty Program and its Influence on Relationship QualityZaelani, I., & Ariyanti, M.In 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) (pp. 742-747). Atlantis Press.
2019Telecom Customer’s Segmentation Using Decision Tree to Increase Active Electronic Money SubscribersGWA Noor, M Ariyanti, A Alamsyahn 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) (pp. 628-632). Atlantis Press.
2019THE EFFECT OF e-RETAILING MIX ON REPURCHASE INTENTION CONSUMERS TIKET. COMES Tarigan, M AriyantiAsian journal of management sciences & education 8 (4), 11-25
2019The effect, perceived quality, perceived risk, perceived value, on bag purchase intention in visvalMF Jayadi, M AriyantiInternational Journal of Economics, Business and Management Research, 3(07), 41-54.
2019The Impact of Perceived Technology Security, Perceived Risk, and Trust on Consumer Intention to Use and Recommend BCA MobileDD Lestari, M AriyantiInternational Journal of Science and Research (IJSR), 1355-1363
2018Analisis Faktor–Faktor Yang Mempengaruhi Minat Menggunakan Aplikasi Mobile Banking Pada Nasabah Bank Bri PurwakartaF Adzima, M AriyantieProceedings of Management 5 (2)
2018Analisis Kualitas Pelayanan Online (E-Servqual) Menggunakan Metode Importance Perormance Analysis Pada Bhinneka. ComE Nabila, M Ariyanti, S SumrahadieProceedings of Management 5 (1)
2018Analisis Perbandingan Risiko Pembelian Melalui Online Store Dan Offline Store Di House Of SmithKA Nugraha, M Ariyanti, S SumrahadieProceedings of Management 5 (1)
2018Analisis Positioning E-commerce Fashion Muslim Berdasarkan Atribut Website (studi Kasus Pada Hijabenka, Hijup, Muslimarket Dan Zoya)K Kordelya, M AriyantieProceedings of Management 5 (2)
2018Analisis Positioning Marketplace Berdasarkan Persepsi Konsumen Generasi Milenial (studi Pada Tokopedia, Shopee, Olx, Bukalapak)KA Rachman, M AriyantieProceedings of Management 5 (2)
2018ANALYSIS OF VIDEO MARKET PLACE (VMP) MARKETING STRATEGY TO ACHIEVE CUSTOMER-BASED TARGET OF XYZIW Priyanto, M AriyantiAsian Journal of Social Sciences & Humanities Vol 7, 3
2018DECISIONS ANALYSIS OF CONTRACTOR SELECTION PT. ERICSSON INDONESIA USING ANALYTICAL HIERARCHY PROCESS METHODM Sarman, M Ariyanti, H IrawanProceeding of International Seminar & Conference on Learning Organization
2018Factors that Affecting Continuance Intention to use E-ticketing on KRL JABODETABEKK Kana, M AriyantieProceedings of Management 5 (3)
2018Faktor-faktor Yang Mempengaruhi Minat Beli Konsumen Dalam Pembelian Produk Secara Online Di Lazada IndonesiaSN Putri, M AriyanteProceedings of Management 5 (2)
2018Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Mobile Xl (studi Kasus Di Kota Bandung)P Syahdadini, M AriyantieProceedings of Management 5 (2)
2018Pengaruh Promosi Airasia Indonesia Melalui Instagram Terhadap Keputusan Pembelian (survei Terhadap Followers Akun Instagram@ airasia_indo)YA Nugroho, M AriyantieProceedings of Management 5 (2)
2018Pengaruh Strategi Bundling Terhadap Minat Beli Konsumen Di Jakarta (studi Kasus Pada Paket Tau 4g Telkomsel)MF Buananda, M AriyantieProceedings of Management 5 (3)
2018The Impact of Brand Equity on Brand Preference and Purchase Intention of IndiHome ProductM Ariyanti, M BettegaSustainable Collaboration in Business, Technology, Information and Innovation (SCBTII)
2018The Impact of Website Quality on Information Quality, Value and Loyalty Intention on E-commerce WebsiteP Artiono, M AriyantiSustainable Collaboration in Business, Technology, Information and Innovation (SCBTII)
2018The influence of brand experience, brand image, and brand trust on brand loyalty of ABC-CashIP Semadi, M AriyantiAsian Journal of Management Sciences dan Education 7 (3), 7
2018The Influence of Customer Relationship Management, Customer Satisfaction and Customer Loyalty towards Cross-Buying Astinet’s CustomerT Hidayati, Y Pramudiana, M AriyantiSustainable Collaboration in Business, Technology, Information and Innovation (SCBTII)
2017Analisa Perbandingan Positioning Aplikasi Musik Digital berdasarkan Pendekatan Pengalaman PenggunaR Kusumah, M Ariyanti, S SumrahadieProceedings of Management 4 (3)
2017Analisis Pengaruh Penggunaan Tcash Menggunakan Unified Theory Of Acceptance And Use Of Technology 2 (utaut2) Studi Pada Mahasiswa Pengguna Tcash Di Universitas TelkomE Radiansyah, M AriyantieProceedings of Management 4 (1)
2017Analisis Positioning Situs Reservasi Tiket Online Berdasarkan Persepsi Konsumen (studi Pada Situs Traveloka, Tiket, Tiket2, Pegipegi, Dan Nusatrip)AS Suryadinata, M Ariyanti, S SumrahadieProceedings of Management 4 (2)
2017Analysis factors affecting Instagram adoption by online shoppers in Bandung CityI Anjarsari, M AriyantiInternational Journal Science and Research (IJSR) 6 (8), 1378-1382
2017Dependency on smartphone 4G and the impact on purchase behavior in IndonesiaKS Widyawati, M AriyantiInternational Journal of Business and Economic Affairs 2 (2)
2017Exploring key factors on technology acceptance of mobile payment users in Indonesia using modified Unified Theory of Acceptance and Use Of Technology (UTAUT) model use case …NR Manaf, M AriyantiInternational Journal of Management and Applied Science 3 (1), 40-44
2017Exploring Key Factors on Technology Acceptance of Mobile Payment Users in Indonesia Using Modified UTAUT2 Model Use Case: ABC Easy TapNR Manaf, M AriyantiInternational Journal of Management and Applied Science 3 (1), 40-44
2017Factors affecting the adoption of e-payment on Transportation service application using modified Unified technology of acceptance and use of Technology 2 modelF Deningtyas, M AriyantiIn Proceedings of Academics World 64th International Conference, Putrajaya, Malaysia,(3) (pp. 38-43).
2017Factors influencing customer online purchase intention at Tokopedia. comRA Sutoyo, M AriyantiInternational Journal of Science and Research (IJSR) 6 (7), 907-911
2017Materials for Measuring Instant Messenger Application Adoption: Malaysians’ PerspectivesM Raman, M Ariyanti, KW ChewApplied Mechanics and Materials 865, 720-726
2017Pengaruh Brand Equity Terhadap Proses Keputusan Pembelian Smartphone: Studi Pada Pengguna Apple Iphone Di Kota BandungY Ramadhan, M Ariyanti, S SumrahadieProceedings of Management 4 (1)
2017Pengaruh Celebrity Endorser Terhadap Minat Pembelian Situs Belanja Online Tokopedia Di Kota Bandung (studi Kasus Pada Chelsea Islan Dalam Iklan Tokopedia)R Hotma, M AriyantieProceedings of Management 4 (1)
2017Pengaruh Daya Tarik Promosi, Persepsi Kemudahan, Persepsi Kemanfaatan Dan Harga Terhadap Minat Beli E-toll Card Bank MandiriW Susilo, M Ariyanti, S SumrahadieProceedings of Management 4 (1)
2017Pengaruh Usability Interface Terhadap Kepercayaan Konsumen (studi Pada Website E-commerce B2c)AH Apriyana, M Ariyanti, S SumrahadieProceedings of Management 4 (3)
2017Pengaruh Website Quality Terhadap Kepuasan Pengguna Website Kfc IndonesiaFA Nugroho, M AriyantieProceedings of Management 4 (3)
2017Perbandingan Antara Format Iklan Online Native Advertising Dan Online Banner Advertising Terhadap Perilaku Konsumen Pada Iklan OnlineS Aisyah, M AriyantieProceedings of Management 4 (1)
2017Perceived Factors Influencing Consumer Trust and Its Impact on Online Purchase Intention in IndonesiaJ Wijoseno, M AriyantiInternational Journal of Science and Research 6 (8), 961-968
2017Role of transactional quality and relational quality to customer e-loyalty in marketplace C2C in IndonesiaKK Rafiah, M AriyantiInternational Journal of Business and Economic Affairs 2 (2)
2017Studi Positioning Produk Mobil Low Cost Green Car Berdasarkan Persepsi Konsumen Dan Strategi Pemasaran Mobil Low Cost Green CarD Ramdianto, M AriyantieProceedings of Management 4 (1)
2017The Effect of Electronic Word of Mouth, Brand Image, Customer Trust and Customer Satisfaction towards Repurchase Intention at PT. GO-JEK IndonesiaR Arumsari, M AriyantiInternational Journal of Science and Research 6, 1732-1737
2017THE EFFECT OF PERCEIVED USABILITY, SATISFACTION AND TRUST ON WEBSITE LOYALTY (STUDY ON BLIBLI. COM CONSUMER)H Fauziyyah, M Ariyanti, S DharmoputraISCLO 2017, 79
2017The Influence of Truth Enterprise Connectivity Service Customers towards its Loyalty Commitment of Telco Company DivisionM Teezar, M AriyantiInternational Research Journal of Advanced Engineering and Science 2 (3)
2017The Relationships Among Service Quality, Perceived Value, Customer Satisfaction, And Post-purchase Intention In Steam’s Online Gaming ServiceR Jayanti, M AriyantieProceedings of Management 4 (1)
2017The Use of Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to predict Student Behavioral Intention in the use of Integrated Academic Information System (iGracias) Mobile Application at Telkom UniversityT Tantra, M AriyantiIn 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) (pp. 96-101). Atlantis Press.
2016Analisis Brand Equity Smartphone Apple Dan Samsung Pada Konsumen Muda Di Indonesia.(brand Awareness, Perceived Quality, Brand Association, Dan Brand Loyalty)R Maulidina, M AriyantieProceedings of Management 3 (2)
2016Analisis Kepuasan Pelanggan Mengenai Kualitas Layanan First Media Di Bandung Menggunakan Metode Importance Performance AnalysisI Fathoni, H Millanyani, M AriyantieProceedings of Management 3 (1)
2016Analisis Perbandingan Website Quality Situs Online Travel Agencies Traveloka Dan Tiket. com Menurut KonsumenA Alfajri, M Ariyanti, DA ZuliestianaeProceedings of Management 3 (2)
2016Business Model for Wi-Fi Infrastructure ProviderEL Dwianti, M Ariyanti3rd International Seminar and Conference on Learning Organization
2016Early Adoption Characteristic of Consumers' Behavioral Intention to Use Home Digital Services in IndonesiaG Ramantoko, G Putra, M Ariyanti, NV Sianturi3rd International Seminar and Conference on Learning Organization, 83-90
2016Pengaruh Atribut Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Samsung Kelas Menengah Di Kota BandungR Ibrahim, M Ariyanti, S SumrahadieProceedings of Management 3 (3)
2016Pengaruh Brand Image Terhadap Keputusan Pembelian Pada Pt Indonesia Air Asia Pasca Tragedi Jatuhnya Pesawat Air Asia Indonesia Qz 8501 Rute Surabaya-SingapuraDR Amuati, M AriyantieProceedings of Management 3 (3)
2016Pengaruh Celebrity Endorser Di Media Sosial Instagram Dalam Promosi Produk Hijab Terhadap Minat Beli Konsumen (studi Kasus Pada Akun Instagram@ zahratuljannah Dan@ joyagh)DON Rachmat, M Ariyanti, DA ZuliestianaeProceedings of Management 3 (3)
2016Pengaruh Endorsement Terhadap Sikap Konsumen Dan Minat Pembelian Produk Kosmetik Pada Online Shop Dengan Media Sosial InstagramSK Alunat, M AriyantieProceedings of Management 3 (2)
2016Pengaruh E-Service Quality terhadap Minat Beli Pengunjung Online Store Lazada IndonesiaC Andini, M Ariyanti, S SumrahadieProceedings of Management 3 (2)
2016Pengaruh E-service Quality Terhadap Minat Beli Pengunjung Online Store Lazada IndonesiaC Andini, M Ariyanti, SumrahadiProceeding of Management 3 (3), 1289-1294
2016Pengaruh Hedonic Shopping Motivation Terhadap Impulse Buying Pada Toko Online (studi Pada Konsumen Mataharimall. com)RA Zurit, M Ariyanti, S SumrahadieProceedings of Management 3 (3)
2016Pengaruh Motif Dalam Gratification Obtained Dan Gratification Opportunities Terhadap Sikap Dan Dampaknya Terhadap Perilaku Pengguna Layanan Jejaring Sosial Facebook Mobile Di IndonesiaFA Shafiyyah, M Ariyanti, DA ZuliestianaeProceedings of Management 3 (3)
2016Pengaruh Privacy, Trust Terhadap Behavioral Intention ZaloraFS Sebayang, M Ariyanti, S SumrahadieProceedings of Management 3 (2)
2016Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Indihome (studi Kasus Witel Bandung)M Mulyana, M AriyantieProceedings of Management 3 (2)
2016Pengaruh Quality Of Service Terhadap Brand Equity Indihome Di BandungA Sofian, M AriyantieProceedings of Management 3 (2)
2016Pengaruh Shopping Orientation Instagram Terhadap Customer Online Purchase Intention (study Kasus Pada Produk Zooeyzhop)S Zalfaraniah, M Ariyanti, DA ZuliestianaeProceedings of Management 3 (2)
2016Perilaku Penggunaan Smartphone Mewah Dengan Menggunakan Model Modified Unified Theory Of Acceptance And Use Of Technology 2 Di Kota BandungA Wibowo, M AriyantieProceedings of Management 3 (2)
2016STUDI MODEL BISNIS COWORKING SPACE DI KOTA BANDUNG MENGGUNAKAN BUSINESS MODEL CANVAS (Studi Kasus Pada Co&Co Space)LPA Putri, M AriyantiDesain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia), 183-201
2016The Effect Of Customer Relationship Management To Speedy/Indihome Customer Loyalty And Strategic Implementation In Telkom E-ServiceT Umbara, M Ariyanti3rd International Seminar and Conference on Learning Organization, 118-125
2016The Influence of Customer Experience towards Customer Satisfaction and Loyalty on Plaza TelkomM Ariyanti, DST WulandariProceeding of International Seminar & Conference on Learning Organization
2016The Influence Of E-word Of Mouth Communication On Customer Purchasing Intentions Through Brand Image Of Smartfren Andromax In IndonesiaAAP Norman, M AriyantieProceedings of Management 3 (1)
2016The Influence of GRONROOS’S Service Quality Model on Triple Play’s Customer SatisfactionMK Latif, M AriyantiProceeding of International Seminar & Conference on Learning Organization
2015A Proposed Model for Measuring Instant Messenger Application Adoption A Comparative Study between Indonesia and Malaysia CustomersI Indrawati, M AriyantiJournal of E-Technology Volume 6 (2), 31
2015Analisis Kepuasan Pelanggan Terhadap Layanan Telkom Speedy Di Kota Bandung Tahun 2014DD Setiawan, M AriyantieProceedings of Management 2 (3)
2015Analysis Of Ewom (electronic Word Of Mouth) In Social Media Kaskus On Purchasing Intention Premium Player Items.(study On The Game Line Lets Get Rich)RA Andreawan, M AriyantieProceedings of Management 2 (3)
2015Analyzing The Impact Of Online Service Quality On Customer Satisfaction (a Case Study Of Pt. Firstmedia)MYE Sumantri, M AriyantieProceedings of Management 2 (3)
2015Pengaruh Community Marketing Terhadap Loyalitas Pelanggan Hobbies Shop BandungA GUNADI, M AriyantiUniversitas Telkom, S1 Manajemen Bisnis
2015The Effect of Customer Relationship Management to Speedy/Indihome Customer Loyalty And Strategic Implementation In Telkom E-ServiceM Ariyanti, T Umbara3rd International Seminar and Conference on Learning Organization (ISCLO 2015)
2014Pengaruh Faktor-Faktor dalam Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) terhadap Niat Prospective Users untuk Mengadopsi Home Digital Services PT telkom di SurabayaG Putra, M AriyantiJurnal Manajemen Indonesia 14 (1), 59-76
2013Modified Unified Theory Of Acceptance And Use Of Technology 2 (UTAUT 2) Terhadap Niat Prospective Users Untuk Mengadopsi Home Digital Services PT. Telkom di SurabayaG Putra, M Ariyantivol 2, 59-76
2012Pengaruh Brand Extension Terhadap Brand Image di Bandung (Kasus: Sabun Mandi Padat Citra)D Rahmawati, M AriyantiUniversitas Telkom
2012Perception Mapping Magister Management in BandungM AriyantiICI
2011Analisis Preferensi Konsumen terhadap Bundling Kartu Perdana dan Handphone Seluler Berbasis Teknologi Code Division Multiple Access (CDMA) di Bandung Tahun 2009M Ariyanti, AO Hamid, RRW GiriProceeding Seminar Nasional Ke-3 Forum Manajemen Indonesia
2011The Factor Analysis of Marketing Mix Blackberry Internet Service (BIS)M AriyantiProceedings International Seminar on Business and Management: Improving Business Competitiveness Through Integrated System
2010Pengaruh Dimensi Kualitas Hubungan terhadap Program Retensi Pelanggan serta Implikasi Kedua Variabel tersebut dalam Mempengaruhi Loyalitas Pelanggan PT Indosat Tbk di Kota BandungAnindyanita, HI Maya AriyantiJurnal Manajemen Indonesia 10 (3)
2010Pengaruh Pricing Strategi terhadap Loyalitas Konsumen Flexi Trendy di Kandatel BandungMA NurulitaProceeding Seminar Nasional Techno-Economy dalam Pembangunan Ekonomi Indonesia
2010Product Differentiation and Marketing Communication's impact on Positioning and Customer EquityM AriyantiEnrichment : Journal of Management 1 (1), 9-19
2009Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Universitas WidyatamaM Ariyanti, T HarumanUniversitas Widyatama. Bandung
2008IDENTIFlKASI FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS KEWlRAUSAHAAN Survey PADA WlRAUSAHA MAHASISWA di Universitas WidyatamaM Ariyanti, T Haruman, I Ridwansyah, A LisdayaniKonferensi Nasional, FE Universitas Katolik Widya Mandala
2008LEARNING ORGANIZATION DALAM MENCIPTAKAN KEUNGGULAN BERSAING ORGANISASIM AriyantiKonferensi Nasional Sistem Informasi (KNSI), Universitas Sanata Dharma
2007Bauran Pemasaran Jasa Kota BandungM AriyantiJurnal Bisnis, Manajemen dan Ekonomi (JBME) 9 (1)
2007Hubungan Customer Relationship Management (Crm) Dengan Loyalitas Pelanggan Bengkel Resmi Sepeda Motor Di BandungM Ariyanti, M RachmawatiThe 1st National Conference–Faculty of Economics Widya Mandala Catholic University
2007Pengaruh Pelaksanaan Kegiatan Periklanan PT. PLN (Persero) Distribusi Jawa Barat dan Banten terhadap Tingkat Respons Konsumen di Wilayah Bandung TimurM AriyantiFakultas Bisnis & Manajemen Universitas Widyatama
2006Manajemen Hubungan Pelanggan guna memperoleh Loyalitas Pelanggan: Suatu KonsepM AriyantiSeminar Nasional Knowledge Management 2006, ITB dan Universitas Widyatama
2006Manajemen Hubungan Pelanggan Melalui Manajemen Pengetahuan dalam Meningkatkan Loyalitas PelangganM AriyantiJURNAL BISNIS, MANAJEMEN & EKONOMI, Vol. 7 No. 4, Fakultas Bisnis & Manajemen Universitas Widyatama
2006Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Universitas Widyatama BandungM Ariyanti, T Haruman, I Ridwansyah, SAC SetiawanUniversitas Widyatama
2005ANALlSlS PELAKSANAAN SERVICE MARKETING MIX PADA INDUSTRI TELEPON SELULAR BERBASIS GSM Dl INDONESIAM AriyantiJurnal Bisnis, Manajemen & Ekonomi Vol. 6 No. 3, Universitas Widyatama
2005Pengaruh Faktor Fundamental, Faktor Ekonomi, dan Risiko Sistematis terhadap Tingkat Pengembalian Saham BEJTS Haruman, SAC Setiawan, M AriyantiManajemen Usahawan, 26-37
2005Pengaruh Faktor Fundamental, Indikator Ekonomi makro, dan Risiko Sistematis terhadap Tingkat Pengembalian Saham di PT Bursa EfekT Haruman, S Andree, M AriyantiJurnal Ekonomi dan Manajemen 6 (3), 462-477
2005Pengaruh Kinerja Bauran Pemasaran Jasa Terhadap Kepuasan Konsumen Bengkel AHASS BandungM Ariyanti, T HarumanJurnal Manajemen Universitas Tarumanegara 9
2002Competitive Intelligence Program (CIP) sebagai Salah Satu Input Bagi Marketing Information System Guna Memenangkan PersainganM AriyantiUniversitas Widyatama
1999Interactive Marketing sebagai Salah Satu Alternatif untuk Meningkatkan Daya SaingM AriyantiSTIEB Bandung
1999Usaha-Usaha Yang Dilakukan Guna Peningkatan Loyalitas Pelanggan Dan Nilai Strategik Yang DiperolehnyaM AriyantiFOKUS: Jurnal Akuntansi dan Manajemen Sekolah Tinggi Ilmu Ekonomi Bandung Volume 1 No. 1
Modified Unified Theory Of Acceptance And Use Of Technology 2 (UTAUT 2) Terhadap Niat Prospective Users Untuk Mengadopsi Home Digital Services PT. Telkom di SurabayaG Putra, M Ariyantivol 2, 59-76
2021PELATIHAN CUSTOMER SERVICE EXCELLENCE BAGI TENAGA PENUNJANG AKADEMIK (TPA) TELKOM SCHOOL
2021Pelatihan Cara berkomunikasi dengan Pelanggan Bagi TPA Telkom Schools
2021Pelatihan Desain Thinking di Darul Hikam
2021Manajemen Bisnis untuk IKM - BBKB
2020Penggunaan Internet Sehat SDS Dian Kencana
2020Penyelenggaraan Metode Pembelajaran Online
2020Memanfaatkan Media Sosial dan E-Wallet untuk usaha Mikro di Tengah Pandemi Covid-19
2019Pemasaran Online untuk Produk Pasar Tradisional (Pada Pedagang Pasar Tradisional di Kota Bandung)
2019Customer Service untuk UMKM
2018Digital Marketing untuk UMKM
2018Fasilitator edukasi perdagangan melalui sistem
2018Pelatihan Pemasaran Digital
2017Strategy Desa Neglasari sebagai Desa Wisata
2016Pelatihan Pemasaran di Binong Jati
2019Sertifikasi PemasaranTutor Sertifikasi Pemasaran
2018Digital EntrepreneurDigital Entrepreneur
2017Digital Business WorkshopDigital Business Introduction, Transformation, Entreprise, Strategy and Tools
2017Digital MarketingDigital Marketing
2017Mini MBAMini MBA
2015Entrepreneur Day 2015Strategy merebut pasar potensial
Business Model for Wi-Fi Infrastructure Provider3rd International Seminar and Conference on Learning Organization (ISCLO 2015)
2022TEORI MARKETING (Sebuah Tinjauan Teori dan Praktis)
2017Pengantar Teori Moneter
2015Marketing Plan
2009Manajemen Perkreditan Bank Umum
2004Manajemen perkreditan bank umum: Teori, masalah, kebijakan dan aplikasinya lengkap dengan analis kredit
Best Paper ICBIEM 2018Universitas Malaysia Pahang
Dosen Berprestasi tingkat ProdiUniversitas Telkom
2021Pemasaran DigitalBadan Nasional Sertifikasi Profesi
2020PemasaranBadan Nasional Sertifikasi Profesi
2016Pemasaran DigitalBadan Nasional Sertifikasi Profesi
2011Sertifikat PendidikKementrian Pendidikan Nasional Republik Indonesia