bu maya

Dr. Maya Ariyanti, S.E., M.M.

ICT Based Management (IBM) Group

Position: Lecturer

Research Area: 

Office: Marore Building, Floor 1

Email: [email protected]


Maya Ariyanti is a lecturer at the Faculty of Economics and Business, Tel-U. Born in Bandung, April 16th, 1973, Maya graduated from the Management Undergraduate program of Parahyangan University, Bandung (1991-1996), the Management Graduate of Padjadjaran University (1997-1999), and Postgraduate Business Management of Padjadjaran University (2004-2009). Her attention was focused on Marketing, Management Information Systems, Telecommunication Business, Business Management, and Business Strategy. Prior to joining the Tel-U since 2008, Maya had been a lecturer at Widyatama University, Bandung, during 1999-2008. In Tel-U, she became a Member of the formation of the International Program of IM Telkom, the Head of Management Graduate Program of IM Telkom, Vice Dean of the Faculty of Economics and Business, and since 2014 she was appointed as Chairman of Expertise Group of Marketing and Consumer Studies. Her scientific publications widely spread in scientific journals as well as dozens of books and teaching modules, which is written either alone or with colleagues. The book of her own, among others, are Pengantar Manajemen Pemasaran untuk Akuntansi Diploma III (2004) dan Sistem Informasi Manajemen pada Perusahaan Digital (2006).

Teaching Subject

  • Digital Customer Behavior
  • Digital Business Behavior
  • Digital Marketing Communication
  • Management Marketing
  • Research Method and Seminar
2004Doctoral in Business Management
Padjadjaran University, Indonesia
1997Master in Management
Padjadjaran University, Indonesia
1991Bachelor in Management
Parahyangan University
2017Monitoring Social Media with social network analysis method and Text Network Analysis as Business
2015-2016A Proposed Model for Measuring Instant Messenger Application Adoption
2015-2016Among Indonesians and Malaysians
2014Analisis Adopsi HDS dengan Menggunakan Model Extended Unified Theory of Acceptance And Use of Technology
2013Factors analysis of eServqual in Internet Banking, Proceeding pada International Conference on Education, Psychology, and Society, 2013
2019Customer Service untuk UMKM
2018Fasilitator edukasi perdagangan melalui sistem elektronik
2018Pelatihan Pemasaran Digital
2017Strategy Desa Neglasari sebagai Desa Wisata
2016Pelatihan Pemasaran di Binong Jati
Analysis of video market place (VMP) marketing strategy to achieve a customer-based target of XYZAsian Journal of Social Sciences & Humanities (AJSSH)
User Experience and User Interface Evaluation for Chat bot Kiwari to Improve User Traffic in BUMN Environment in IndonesiaThe 3rd International Conference on Management in Emerging Markets
Role of Transactional Quality and Relational Quality to Customer E-Loyalty in Marketplace C2C in IndonesiaInternational Journal of Business and Economic Affairs (IJBEA)
Exploring key factors on technology acceptance of mobile payment users in Indonesia using modified unified theory of acceptance and use of technology (UTAUT) model use case: abc easy tapInternational Journal of Management and Applied Science,
Factors Influencing Customer Online Purchase Intention at Tokopedia.comInternational Journal of Science and Research (IJSR)
The Influence of GRONROOS’S Service Quality Model on Triple Play’s Customer Satisfaction4th International Seminar and Conference on Learning Organization (ISCLO 2016)
Business Model for Wi-Fi Infrastructure Provider3rd International Seminar and Conference on Learning Organization (ISCLO 2015)
2019Sertifikasi PemasaranTutor Sertifikasi Pemasaran
2018Digital EntrepreneurDigital Entrepreneur
2017Digital Business WorkshopDigital Business Introduction, Transformation, Entreprise, Strategy and Tools
2017Digital MarketingDigital Marketing
2017Mini MBAMini MBA
2015Entrepreneur Day 2015Strategy merebut pasar potensial
Business Model for Wi-Fi Infrastructure Provider3rd International Seminar and Conference on Learning Organization (ISCLO 2015)
2014Marketing Plan
Best Paper ICBIEM 2018Universitas Malaysia Pahang
Dosen Berprestasi tingkat ProdiUniversitas Telkom