
Dr. Maya Ariyanti, S.E., M.M.
ICT Based Management (IBM) Group
Position: Lecturer
Research Area:Â
Office: Marore Building, Floor 1
Email: [email protected]
Profile
Maya Ariyanti is a lecturer at the Faculty of Economics and Business, Tel-U. Born in Bandung, April 16th, 1973, Maya graduated from the Management Undergraduate program of Parahyangan University, Bandung (1991-1996), the Management Graduate of Padjadjaran University (1997-1999), and Postgraduate Business Management of Padjadjaran University (2004-2009). Her attention was focused on Marketing, Management Information Systems, Telecommunication Business, Business Management, and Business Strategy. Prior to joining the Tel-U since 2008, Maya had been a lecturer at Widyatama University, Bandung, during 1999-2008. In Tel-U, she became a Member of the formation of the International Program of IM Telkom, the Head of Management Graduate Program of IM Telkom, Vice Dean of the Faculty of Economics and Business, and since 2014 she was appointed as Chairman of Expertise Group of Marketing and Consumer Studies. Her scientific publications widely spread in scientific journals as well as dozens of books and teaching modules, which is written either alone or with colleagues. The book of her own, among others, are Pengantar Manajemen Pemasaran untuk Akuntansi Diploma III (2004) dan Sistem Informasi Manajemen pada Perusahaan Digital (2006).
Teaching Subject
- Digital Customer Behavior
- Digital Business Behavior
- Digital Marketing Communication
- Management Marketing
- Research Method and Seminar
2004 | Doctoral in Business Management Padjadjaran University, Indonesia |
1997 | Master in Management Padjadjaran University, Indonesia |
1991 | Bachelor in Management Parahyangan University |
2017 | Monitoring Social Media with social network analysis method and Text Network Analysis as Business |
2015-2016 | A Proposed Model for Measuring Instant Messenger Application Adoption |
2015-2016 | Among Indonesians and Malaysians |
2014 | Analisis Adopsi HDS dengan Menggunakan Model Extended Unified Theory of Acceptance And Use of Technology |
2013 | Factors analysis of eServqual in Internet Banking, Proceeding pada International Conference on Education, Psychology, and Society, 2013 |
2019 | Customer Service untuk UMKM |
2018 | Fasilitator edukasi perdagangan melalui sistem elektronik |
2018 | Pelatihan Pemasaran Digital |
2017 | Strategy Desa Neglasari sebagai Desa Wisata |
2016 | Pelatihan Pemasaran di Binong Jati |
Analysis of video market place (VMP) marketing strategy to achieve a customer-based target of XYZ | Asian Journal of Social Sciences & Humanities (AJSSH) |
User Experience and User Interface Evaluation for Chat bot Kiwari to Improve User Traffic in BUMN Environment in Indonesia | The 3rd International Conference on Management in Emerging Markets |
Role of Transactional Quality and Relational Quality to Customer E-Loyalty in Marketplace C2C in Indonesia | International Journal of Business and Economic Affairs (IJBEA) |
Exploring key factors on technology acceptance of mobile payment users in Indonesia using modified unified theory of acceptance and use of technology (UTAUT) model use case: abc easy tap | International Journal of Management and Applied Science, |
Factors Influencing Customer Online Purchase Intention at Tokopedia.com | International Journal of Science and Research (IJSR) |
The Influence of GRONROOS’S Service Quality Model on Triple Play’s Customer Satisfaction | 4th International Seminar and Conference on Learning Organization (ISCLO 2016) |
Business Model for Wi-Fi Infrastructure Provider | 3rd International Seminar and Conference on Learning Organization (ISCLO 2015) |
2019 | Sertifikasi Pemasaran | Tutor Sertifikasi Pemasaran |
2018 | Digital Entrepreneur | Digital Entrepreneur |
2017 | Digital Business Workshop | Digital Business Introduction, Transformation, Entreprise, Strategy and Tools |
2017 | Digital Marketing | Digital Marketing |
2017 | Mini MBA | Mini MBA |
2015 | Entrepreneur Day 2015 | Strategy merebut pasar potensial |
Business Model for Wi-Fi Infrastructure Provider | 3rd International Seminar and Conference on Learning Organization (ISCLO 2015) |
2014 | Marketing Plan |
Best Paper ICBIEM 2018 | Universitas Malaysia Pahang |
Dosen Berprestasi tingkat Prodi | Universitas Telkom |