In the afternoon session, the general lecture was continued with the Electronic Marketing (PSE) course. The PSE General lecture was attended by the Head of the Teaching Team namely Dr. Maya Ariyanti. It turned out that the material to be delivered was not from Ms. Maya, but from Mr. Tengku Ferdi Febrian. He is the Chief Client Officer (CCO) of Publicis Groupe Indonesia.

The material he delivered was “Digital Marketing Now or Tomorrow”. Mr. Ferdi delivered the material very well. Last of this General Lecture session, there was a photo session between Mrs. Maya, Mr. Ferdi and also the students.