Digital Platform Training for managing TK throughout Bojongsoang

On Saturday, September 8, 2018 at 09.00-15.00 the Community Devotion Program (ABDIMAS) of the MM Study Program was held at the Multimedia Laboratory of the Faculty of Economics and Business Telkom University. The ABDIMAS form that was held is training in the use of digital platforms that were already available on the internet for the purposes of marketing and collecting funds for TK managers in Bojongsoang. MM lecturer who was involved as a speaker in this activity was Dr. Ratri Wahyuningtyas and the Head of MM Siska Noviaristanti.

Based on a 2016 article titled 3 Ways to Get Your Own Digital Platform published in Harvard Business Review, there are several levels of utilization of digital platforms. First, use digital platform tools that already exist, such as Facebook, Twitter and Instagram. The digital platform relies on the strength of social networks, superior to the ability of two-way communication. Second, use partners who have a digital platform. This thing is doing in collaboration with existing platform providers. Like a crowsourcing platform for fundraising. The third is to build your own desired digital platform. This requires large funds and should be done by the government.

To implement the first and second uses of the digital platform for TK managers, a digital technology implementation training was held for managers and TK teachers. The digital platform that was introduced was the FB Fanpage for marketing purposes and the website kitabisa.com for fundraising (crowdsourcing). Exception to these materials, the training was also complemented with the material of Digital Talent to add insight into the importance of mastering the skills of using digital technology. These skills as a way to fulfill individual excellence that must be owned in this industry 4.0 era.