bu maya

Dr. Maya Ariyanti, S.E., M.M.

ICT Based Management (IBM) Group

Position: Lecturer

Research Area: Marketing

Office: Marore Building, 1st Floor

Email: ariyanti@telkomuniversity.ac.id

Website:

Scholar

SINTA – Science and Technology Index

Scopus

Profile

Maya Ariyanti is a lecturer at the Faculty of Economics and Business, Tel-U. Born in Bandung, April 16th, 1973, Maya graduated from the Management Undergraduate program of Parahyangan University, Bandung (1991-1996), the Management Graduate of Padjadjaran University (1997-1999), and Postgraduate Business Management of Padjadjaran University (2004-2009). Her attention was focused on Marketing, Management Information Systems, Telecommunication Business, Business Management, and Business Strategy. Prior to joining the Tel-U since 2008, Maya had been a lecturer at Widyatama University, Bandung, during 1999-2008. In Tel-U, she became a Member of the formation of the International Program of IM Telkom, the Head of Management Graduate Program of IM Telkom, Vice Dean of the Faculty of Economics and Business, and since 2014 she was appointed as Chairman of Expertise Group of Marketing and Consumer Studies. Her scientific publications widely spread in scientific journals as well as dozens of books and teaching modules, which is written either alone or with colleagues. The book of her own, among others, are Pengantar Manajemen Pemasaran untuk Akuntansi Diploma III (2004) dan Sistem Informasi Manajemen pada Perusahaan Digital (2006).

Teaching Subject

  • Management & Organization
  • Marketing Management
  • Digital Customer Behavior
  • Digital Business Behavior
  • Digital Marketing Communication
  • Research Method and Seminar
2009Doctoral in Business Management
Padjadjaran University, Indonesia
1999Master in Management
Padjadjaran University, Indonesia
1996Bachelor in Management
Parahyangan University
2022TEORI MARKETING (Sebuah Tinjauan Teori dan Praktis)
2017Pengantar Teori Moneter
2015Marketing Plan
2009Manajemen Perkreditan Bank Umum
2004Manajemen perkreditan bank umum: Teori, masalah, kebijakan dan aplikasinya lengkap dengan analis kredit
2021Pemasaran DigitalBadan Nasional Sertifikasi Profesi
2020PemasaranBadan Nasional Sertifikasi Profesi
2016Pemasaran DigitalBadan Nasional Sertifikasi Profesi
2011Sertifikat PendidikKementrian Pendidikan Nasional Republik Indonesia
Best Paper ICBIEM 2018Universitas Malaysia Pahang
Dosen Berprestasi tingkat ProdiUniversitas Telkom
2021PELATIHAN CUSTOMER SERVICE EXCELLENCE BAGI TENAGA PENUNJANG AKADEMIK (TPA) TELKOM SCHOOL
2021Pelatihan Cara berkomunikasi dengan Pelanggan Bagi TPA Telkom Schools
2021Pelatihan Desain Thinking di Darul Hikam
2021Manajemen Bisnis untuk IKM - BBKB
2020Penggunaan Internet Sehat SDS Dian Kencana
2020Penyelenggaraan Metode Pembelajaran Online
2020Memanfaatkan Media Sosial dan E-Wallet untuk usaha Mikro di Tengah Pandemi Covid-19
2019Pemasaran Online untuk Produk Pasar Tradisional (Pada Pedagang Pasar Tradisional di Kota Bandung)
2019Customer Service untuk UMKM
2018Digital Marketing untuk UMKM
2018Fasilitator edukasi perdagangan melalui sistem
2018Pelatihan Pemasaran Digital
2017Strategy Desa Neglasari sebagai Desa Wisata
2016Pelatihan Pemasaran di Binong Jati
2019Sertifikasi PemasaranTutor Sertifikasi Pemasaran
2018Digital EntrepreneurDigital Entrepreneur
2017Digital Business WorkshopDigital Business Introduction, Transformation, Entreprise, Strategy and Tools
2017Digital MarketingDigital Marketing
2017Mini MBAMini MBA
2015Entrepreneur Day 2015Strategy merebut pasar potensial
Business Model for Wi-Fi Infrastructure Provider3rd International Seminar and Conference on Learning Organization (ISCLO 2015)